CAMPAIGN & CREATIVE DIRECTION
Trunk Club
One style isn't fitting all. People may be adopting certain looks en masse, but they don't want a cookie-cutter style. They're searching for many different takes on trends to get a more personal look. A look that reflects who they are holistically, as clothing is just another extension of who they really are. Through the power of technology and personalized service Trunk Club helped their members own a unique personal style. Investing the time and effort to truly understand who you are today and who you want to be tomorrow.
ROLE
Associate Creative Director
AGENCY
Blast Radius
Key Visuals
Key Product Visuals
Making Sense of Style
It’s been said that fashion is what you’re offered four times a year, and style is what you choose. There’s some truth to that, sure, but it’s not quite that simple anymore. Today, with the rise of fast fashion retailers, four seasons has become 52 smaller seasons of gradually changing styles and trends. So, we’re here when you need an experienced stylist’s opinion on what to wear on a first date, or when you just need to find that perfect pair of jeans. But we don’t simply sell clothes. Through our personal styling service and the power of technology, we help you discover your own unique style. We invest the time and effort it takes to truly understand who you are today and who you want to be tomorrow.
Real People. Real Stories.
We invited some of our most loyal customers to one of our centralized clubhouses. We used the opportunity to capture them and their story. Through social listening we canvased certain hashtags and trends. We then created a real-time stunt – solving a style crisis or fashion emergency while empowering the individual. By listening, we found the perfect opportunity to surprise and delight our customers. This content was all repurposed as rich video and social content.
REAL PEOPLE. REAL STORIES
We invited some of our most loyal customers to one of our centralized clubhouses. We used the opportunity to capture them and their story. Through social listening we canvased certain hashtags and trends. We then created a real-time stunt – solving a style crisis or fashion emergency while empowering the individual. By listening, we found the perfect opportunity to surprise and delight our customers. This content was all repourposed as rich video and social content.