CAMPIGN & EXPIERNTIAL
Oskar Blues Brewery
For 15 something years, you’ve been drinking beer from this guy named Dale. Who the hell and where the hell is this guy named Dale? How did we get his beer? Can he come drink with us? Can we get free beer? In celebration of our 15th anniversary, we’re going to bring you Dale.Dale at the top of a mountain. Dale on a boat, at the tail end of catfish season. Dale coming to a bar near you, for a limited time only though, he’s got stuff to do, like make you beer. He’ll get to know you. You’ll get to know him. You’ll share stuff, and talk about things and oh yes, therewill be beer. Lots of it, in a legally responsibilish way. Cheers, Dale. Next round’s on you.
ROLE
Associate Creative Director
AGENCY
Blast Radius
Pre Launch
In an effort to get the word out, and get people excited for 15 years of Dale, we created a series of activations, stunts, and post’s that embody who and what Dale represents.
Introducing Dale
We partnered with influencers who share the same adventurous, no bullshit, dont-give-a-fuck mentality as the original Dale. These Dale’s operated as the primary storytellers in our launch narrative.
Launch
Now that we’ve met Dale, it’s time we experience Dale. Through a series of stunts and activation's, we gave our fans the chance to experience Dale in all the forms that Dale takes.
